Who Got That Fire – Branding & E-Commerce Design

Worked with Who Got That Fire LLC, a small streetwear and lifestyle brand, to shape their visual identity and build a bold online presence. My role covered creative direction, merch design, and full Shopify development.

Project highlights:

• Led creative direction for their first clothing line, including scalable logo design and custom merch graphics

• Designed branded event materials: canopy tent, retractable banner, and tablecloths

• Built and developed a custom Shopify site with interactive features like animated cursors, glowing item hovers, background music, 3D rotating logos, and video backgrounds

• Collaborated on branding for a Connecticut city basketball fundraiser

• Designed supporting graphics for Punchkins, a fellow CT-based lifestyle brand.

Click here to check out the live site.