Hi, I'm Luke, a New York-based Creative Director and Designer specializing in brand identity, premium packaging, apparel, and visual storytelling.

My work blends archive-inspired aesthetics, contemporary culture, and strategic thinking to create brands that stand out in competitive markets. From leading large-scale visual expansions for Monopoly Melts across multiple states to developing merchandise, packaging, and identity systems for emerging and established brands, I focus on building cohesive creative ecosystems that scale.

I view design as a problem-solving tool, not just decoration. Whether crafting a high-fidelity brand system, launching a new product line, or directing a cultural collaboration, my goal is to create work that drives connection, builds recognition, and leave a lasting impression.

B.A. Digital & Studio Art