Hi, I’m Luke, known creatively as customluke. I am a New York-based Creative Director and Designer specializing in bold visual identities, premium packaging, and apparel.

With over a decade of experience, my work sits at the intersection of archive-inspired aesthetics and modern high-fashion. From driving millions in sales for Ekkovision to leading large-scale visual expansions for Monopoly Melts across multiple states, I specialize in building high-impact stories across single products or expansive multi-SKU lines.

I believe design is a problem-solving tool. Whether it’s a high-fidelity brand system or a cultural collaboration, I create visuals that don’t just fill space. They shine in crowded markets.

BA DIGITAL & STUDIO ART
ONEONTA STATE